Fringe Ratings Report for ABC Daytime Programming Week of August 13, 2007

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Thursday, August 23, 2007 -- ABC's daytime Drama lineup was No. 1 for the week among Women 18-49, with a 1.4 rating and a 9 share, delivering 914,000 Women 18-49 for the week of August 13, 2007. The drama lineup was up 1% versus last week among Women 18-49 and 2% among Women 18-34. The lineup outperformed CBS by 10% and NBC by 16%.

Week of August 13, 2007:
- ABC'S Daytime Full And Drama Lineups Rank No. 1 For The Week (Both ABC Lineups Have Ranked No. 1 For 47 Out Of 48 Weeks This Season Among Women 18-49)
- ABC's Full And Drama Lineups Rank No.1 Season To Date In Women 18-49
- ABC's Daytime Drama Lineup Is Up Week To Week In Women 18-49 And 18-34
- ABC's Full Lineup Is Up 2% Season To Date Among Total Viewers, The Only Network To Show Growth
- "All My Children" And "One Life To Life" Show Week-To-Week Growth Among Women 18-49 And Women 18-34
- Both "The View" And "General Hospital" Delivered Year-To-Year Growth Among Total Viewers
- "The View" Was The Only To Deliver Season-To-Date Growth
Among Women 18-49 And Women 18-34

ABC's Full daytime schedule was No. 1 for the week among Women 18-49, with a 1.3 rating and a 9 share, delivering an average audience of 837,000 Women 18-49. The lineup outperformed CBS by 5% and NBC by 7% among Women 18-49. Among Total Viewers, the Full lineup was up 2% season to date, making ABC the only network to post growth.

ABC delivered three out of the top five shows among Women 18-49:

* In a week of encore performances, "The View" had a 0.9 rating and a 7 share, delivering an average audience of 605,000 Women 18-49. Season to date, "The View" is the only program up among Women 18-49 (+13%) and Women 18-34 (+14%).

Among Total Viewers, "The View" had a 0.8 rating and a 6 share, delivering 2.4 million Total Viewers. Season to date, "The View" has a 1.2 rating and a 9 share, delivering 3.5 million Total Viewers, and is up 16% from last year (most growth).

* "General Hospital" was the No. 2-ranked program for the week, with a 1.6 rating and a 10 share, delivering one million Women 18-49. "GH" beat "Days of Our Lives" by 13% and time period competitor "Guiding Light" by 40% this week in Women 18-49. "General Hospital" is up 1% season to date among Total Viewers.

* "One Life to Live" was the No. 3*-ranked program of the week, with a 1.4 rating (*tied with "Days of Our Lives") and a 9 share, delivering 918,000 Women 18-49. "OLTL" was up 6% versus last week among Women 18-49 and 5% among Women 18-34. Additionally, "OLTL" outperformed time period competitors "As the World Turns" by 41% and "Passions" by 39% among Women 18-49.

* "All My Children" was the No. 5-ranked program of the week, with a 1.2 rating and an 8 share, delivering 797,000 Women 18-49. "AMC" was up 2% from last week among Women 18-49 and 1% among Women 18-34.

Season to date, ABC Daytime's drama lineup ranks No. 1, with a 1.6 rating and a 10 share, delivering 1.1 million Women 18-49 - outperforming CBS by 17% and NBC by 20% in actuals. In the Full lineup ABC Daytime is No. 1, with a 1.6 rating and a 10 share, delivering 1.1 million Women 18-49, outperforming CBS by 19% and NBC 18% in actuals.

Source: ABC