"Wish You Were Here" Marketing Program for The Ellen Degeneres Show Annonces Exclusive Sponsors

AOL and Warner Bros. Television Group's Telepictures Productions Sign 'All'® Small & Mighty® and Jarden Consumer Solutions' Sunbeam Brand as Exclusive Sponsors Of The "Wish You Were Here" Marketing Program For The Ellen Degeneres Show

October 05, 2007 -- AOL (NYSE:TWX) and Warner Bros. Television Group's Telepictures Productions have signed two blue-chip brands – Unilever and Sunbeam – to serve as national sponsors for "Wish You Were Here," a joint AOL/Warner Bros. Television Group (WBTVG)/Telepictures Productions integrated marketing program for The Ellen DeGeneres Show.

"Wish You Were Here," which is available online at ellen.aol.com, is an innovative cross-platform collaboration between AOL, WBTVG and Telepictures Productions that gives fans across the country a chance to encourage talk show host Ellen DeGeneres to visit their hometown.

Over the course of the 10-week program, which Ellen announced on-air during her October 2nd show, fans have the opportunity to showcase their hometown pride by visiting Ellen's AOL site and uploading their own stories, photos and videos, each detailing why Ellen should come visit their town. Ellen will thread these tales into her show in a variety of ways over the run of the marketing program, culminating with a visit during the month of December once The Ellen DeGeneres Show selects the most compelling hometown.

"Ellen is one of the most popular personalities on television, and we are excited to partner with Telepictures to create this program that connects Ellen with her fan base across the country," said Kathy Kayse, EVP, AOL Brand Solutions. "Additionally, attracting these industry-leading advertising partners underscores AOL's value as one of the Internet's premiere venues for online advertising, and we're pleased to integrate these strong brands into this creative new program."

"We're excited to be working with AOL and these highly influential advertisers on this unique, cross-platform marketing program which underscores our core digital strategy for The Ellen DeGeneres Show and at the Warner Bros. Television Group," said Brett Bouttier, Senior Vice President, Digital, Warner Bros. Television Group. "Our mission is to create compelling programming that will increase visibility for our Internet partners and provide strategic opportunities for advertisers to reach their target consumers across all media. 'Wish You Were Here' delivers on all of those elements, and more, and we look forward to a highly successful campaign."

Unilever's 'all'® small & mighty®, 3x concentrated laundry detergent, is the presenting sponsor of "Wish You Were Here," and is leveraging the sponsorship to launch a nationwide eco-education program and contest.

As one of the supporting sponsors of "Wish You Were Here," Jarden Consumer Solutions Sunbeam® Rocket® Grill will receive prominent online branding throughout the site and integration into The Ellen DeGeneres Show, including audience giveaways.

"Wish You Were Here" is featured as content on the AOL Living channel which ranks #2 in the women's category, according to ComScore Media Metrix, with more than 10.6 million unique users in August 2007.

About AOL
AOL® is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc. (NYSE:TWX), AOL LLC is based in Dulles, Virginia. AOL and its subsidiaries also have operations in Europe, Canada and Asia. Learn more at AOL.com.

About Telepictures Productions
For the 2007-08 season, Telepictures Productions, an industry-leading producer of syndicated programming and winner of 49 Daytime Emmy® Awards, is producing six nationally syndicated strips. The season includes the freshman season of TMZ, the half-hour series that brings the TMZ.com brand to television, expanding upon the website's mission as a 24-hour-per day, seven-day-per week entertainment news destination providing a fresh, unfiltered look at celebrities and their real lives; the third season of The Tyra Banks Show, a one-hour, daily talk show serving as a young woman's guide to life, hosted by Tyra Banks; the fifth season of The Ellen DeGeneres Show, winner of four consecutive Daytime Emmy® Awards for Outstanding Talk Show and three for Outstanding Talk Show Host; the ninth season of the hour-long court series Judge Mathis; the 11th season of The People's Court; and the 14th season of the pop culture newsmagazine strip Extra, as well as the legendary weekly variety show Showtime at the Apollo. Additionally, Telepictures produces CW Now, a new half-hour series on The CW Network which blends news and entertainment to create the ultimate source for everything that's hip, hot and happening right now in the world of young adults.

About Warner Bros. Television Group
The Warner Bros. Television Group oversees the entire portfolio of Warner Bros. Entertainment's television businesses, including worldwide production, traditional and digital distribution and broadcasting. In the traditional television arena, WBTVG produces primetime, first-run, cable and animation series which are distributed worldwide by three category-leading distribution arms/operations. Warner Bros. is also a partner with CBS in The CW Television Network. WBTVG is an innovative leader in developing new business models for the evolving television landscape, including ad-supported video-on-demand, broadband and wireless. WBTVG has digital distribution agreements in place with the broadcast networks (representing an industry first for a major studio with unaffiliated networks). The group recently formed Studio 2.0, a digital production venture producing original shortform programming for broadband and wireless, and a digital media sales unit devoted specifically to multiplatform domestic advertiser sales for both broadband and wireless.

About Unilever & 'all'® small & mighty®
Unilever (NYSE: UL, UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 160 million decisions to purchase Unilever products. 'all' laundry brand, manufactured by Unilever includes a family of laundry products that are formulated with patented Stainlifters to fight tough stains, including 99 top food stains, while being gentle on clothing and costing significantly less per load than the leading laundry detergent. The 'all' laundry brand family of products includes 'all' and Surf laundry detergent (available in a variety of fragrances). 'all' is available in 3x, 2x and 1x concentrations. 'all' Free Clear detergent is the number one dermatologist- and allergist-recommended laundry detergent. 'all' laundry products are available in food, drug, mass, club and dollar stores. For more information, please visit www.all-laundry.com or www.unileverusa.com.

About Jarden Consumer Solutions
Jarden Consumer Solutions (JCS), a subsidiary of Jarden Corporation (NYSE:JAH), is a leading consumer products company that designs, manufactures and markets, nationally and internationally, a diverse portfolio of consumer products under brands such as Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and Zarafina®. JCS is headquartered in Boca Raton, Florida, and employs more than 13,000 people in ten countries. JCS can be found on the Web at www.jardencs.com.

Source: Time Warner

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