ABC's "The View" Returns to Las Vegas to Broadcast Outside Caesars Palace, June 23-27

Monday, May 19, 2008 -- ABC Daytime's "The View" returns to Las Vegas, NV to broadcast from legendary casino resort Caesars Palace, JUNE 23-27. The broadcast, sponsored by Walgreens, was announced today by Brian Frons, president, Daytime, Disney-ABC Television Group. This is the first time "The View" will broadcast in HDTV while on location. "The View" had previously broadcast from Caesars Palace in February 2006 and February 2004.

"I'm thrilled that the Walgreens sponsorship enables us to take 'The View' back to Las Vegas and Caesars Palace," said Mr. Frons. "What happens in Vegas won't stay in Vegas once the ladies of 'The View' start talking about it."

"We are thrilled to have 'The View' join us again at Caesars Palace," said Gary Selesner, president of famed resort. "With Caesars headliners like Bette Midler and a host of talented entertainers, there will be no shortage of hot topics and great performances for daytime TV's leading ladies."

Hosted by Barbara Walters, Whoopi Goldberg, Joy Behar, Elisabeth Hasselbeck and Sherri Shepherd, "The View" features a dynamic team of women who share their daily, no-holds-barred opinions and lively, colorful conversations. Their unmatched chemistry is the original forum where real women discuss relevant, everyday issues.

"What can I say, we like to lose money and sleep in Las Vegas every year or two. For the first time we will have Whoopi and Sherri with us. One will be gambling, the other will be praying. I'll let you figure out who's who," said executive producer Bill Geddie.

As the exclusive sponsor bringing the show to Las Vegas, Walgreens will receive extensive exposure through its association with "The View" and throughout ABC Daytime. Walgreens will benefit from a one-month pre-event promotional campaign of unprecedented national exposure, kicking off today with a two-week on-air sweepstakes that awards two lucky winners a trip for two to be part of the Las Vegas studio audience. "We are excited to partner with ABC to generate excitement around the show's Las Vegas road trip. Walgreens has a variety of items that can help "The View" hosts and audience prepare for the fun ahead," remarked Christine Kubisztal, manager, Media Strategy and Services for Walgreens.

Walgreens is the nation's largest drugstore chain with fiscal 2007 sales of $53.8 billion. The company operates 6,204 drugstores in 49 states, the District of Columbia and Puerto Rico. Walgreens is expanding its patient-first health care services beyond traditional pharmacy through Walgreens Health Services, its managed care division, and Take Care Health Systems, a wholly owned subsidiary that manages 168 convenient care clinics at Walgreens drugstores. Walgreens Health Services assists pharmacy patients and prescription drug and medical plans through Walgreens Health Initiatives Inc. (a pharmacy benefit manager), Walgreens Mail Service Inc., Walgreens Home Care Inc., Walgreens Specialty Pharmacy LLC and SeniorMed LLC (a pharmacy provider to long-term care facilities). More information about Walgreens is available at Walgreens.com.

"I like to play blackjack and craps. It's in my genes to gamble. My father had a beach chair in front of the OTB parlor. I said to him one day, "Daddy, OTB does not mean 'On the Beach,'" joked Joy Behar, co-host of "The View."

"I don't gamble. I don't drink. I'm celibate. Wow, I'm the person Las Vegas doesn't want-and there is only five days for Vegas to work its mojo," laughed co-host Sherri Shepherd.

AUDIENCE TICKETS

Information on audience tickets for the Caesars Palace tapings (June 23-25) can be obtained by logging on to abc.com/theview. Audience members must be 18 years of age or older.

"The View from Las Vegas" Sweepstakes

HOW TO ENTER:
Visit www.abc.com/theview, and click on the icon that will take you to the "The View from Vegas Sweepstakes" home page. You must be a registered member of ABC.com to enter or you may become a member. Registration is free and only required once. Enter as follows: a) If you are an existing ABC.com member, simply sign in on the Sweepstakes home page with your current member name, password and enter your phone number. No other additional information will be requested or required; or b) if you are not an ABC.com member, you can register by clicking on the link located on the Sweepstakes home page. You will be asked to provide your name, mailing address with zip code, e-mail address, gender, birthday, country, phone number and to select a password. Sweepstakes is open only to legal residents of the 48 contiguous United States and DC who are 21 years of age or older as of the date of entry.

PRIZING INFORMATION:
Two (2) trips for two (2) to a taping of "The View" in Las Vegas, NV. Each Grand Prize consists of: Round-trip coach air transportation for two (2) to Las Vegas from an airport near winner's residence; 2-night/3-day hotel accommodations (one room, double occupancy) in a hotel of Sponsors' choice in the Las Vegas area; round-trip ground transportation to and from hotel to the taping of "The View"; (2) tickets to the taping of "The View."

About Caesars Palace
Caesars Palace is the world's best known resort-casino, celebrating the glory that was Greece and the grandeur that was Rome, in an 85-acre destination location that sets the standard for entertainment, dining and luxury. Reigning at the heart of the Las Vegas Strip, Caesars Palace ranks among the world's top luxury resorts known for their originality and beauty and features 3,340 hotel guest rooms and suites, 24 unique restaurants and cafes, 4.5-acre Garden of the Gods pools and gardens, the 50,000 square foot Qua Baths & Spa and 240,000 square feet of premium meeting and convention space. The 4,300-seat Coliseum spotlights renowned headliner entertainers such as Bette Midler, Cher, Elton John and Jerry Seinfeld. The magnificent theatre sits just steps away from celebrity chef restaurants and the acclaimed Forum Shops at Caesars. For more information, visit caesarspalace.com

About "The View"
"The View" features Barbara Walters, Whoopi Goldberg, Joy Behar, Elisabeth Hasselbeck and Sherri Shepherd. It's the original forum in which real women discuss everyday issues and share their no-holds-barred opinions and engage in colorful conversations. Since its launch, "The View" has received 22 Daytime Emmy Awards, including Outstanding Talk Show. The show has received numerous nominations, including eleven consecutive nominations for Outstanding Daytime Talk Show and Outstanding Talk Show Host. Visit "The View" on the Web at abc.com/theview. The program is broadcast in HDTV with 5.1-channel surround sound.

"The View" is produced by ABC Daytime and Ms. Walters' Barwall Productions, with Ms. Walters serving as executive producer along with Bill Geddie, who also serves as executive producer for "The Barbara Walters Specials."

Visit "The View" on the Web at abc.com/theview

Source: ABC

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