Advertising

New PSA Campaign Unveiled at the HHS/Department of Education Childcare Center

May 22, 2009 -- Health and Human Services Secretary Kathleen Sebelius announced today that the Department of Health and Human Services (HHS) is joining the Ad Council and Sesame Workshop, the nonprofit educational organization behind Sesame Street, to launch a national public service advertising campaign designed to encourage American families and children to take steps to protect themselves from the 2009 H1N1 flu virus and continue to practice healthy habits.    » read more »

Ads Target 10 Members of Congress

April 30, 2009 -- A front group with ties to the energy industry is running misleading radio advertisements in 10 congressional districts to try to undermine support for comprehensive energy and climate legislation that would lower energy costs and create jobs, according to the Union of Concerned Scientists (UCS).

The American Energy Alliance (AEA), which was founded in 1993, is headed by Thomas J. Pyle, who served as a staff member for former House Majority Leader Tom Delay (R-Texas). The group's Web site says it is an "independent affiliate" of the Institute for Energy Research, which is headed by Robert L. Bradley, former director of public policy analysis at Enron and a speechwriter for CEO Kenneth Lay.    » read more »

Second ad in a week builds on hundreds of grassroots events and momentum for legislation during Congressional recess

April 9, 2009 -- WASHINGTON, D.C. – Greeted with a new massive ad campaign along with over 350 grassroots actions, members of Congress returned to their home states and districts this week to be reminded that a majority of the public demands passage of the Employee Free Choice Act. A new, hard-hitting television ad will hit national airwaves today exposing the real motives of those who oppose the Employee Free Choice Act. It joins another ad already on the air and grassroots events across the country highlighting the broad support for the bill.    » read more »

Issues First Letter to Procter & Gamble CEO to Address Dramatic Racial Discrimination in U.S. Advertising Industry;First Step In Bringing Racial Equality To Madison Avenue

WASHINGTON, DC --- On the heels of the public launch of the Madison Avenue Project, and a recent study that exposed pervasive racial bias in America’s advertising industry, the NAACP has sent a letter to Procter & Gamble Co. Chairman of the Board/CEO A.G. Lafley asking the big budget advertiser require their advertising agencies to use diverse teams in creative and account management positions.    » read more »

March 4, 2009 -- Statement of Charles D. Connor, American Lung Association President and CEO:

Today in Washington, the Congress has moved one big step closer to ending the grip Big Tobacco has on our nation’s health. The U.S. House of Representatives’ Energy and Commerce Committee sent the Family Smoking Prevention and Tobacco Control Act (HR 1256) to the full House for its consideration. Passage of this important bill will provide the U.S. Food and Drug Administration (FDA) urgently needed regulatory control over the tobacco industry.    » read more »

Edgy youth tobacco prevention campaign will be hard for teens to ignore

PHOENIX (Feb. 16, 2009) – Arizona seeks to set precedence with its new tobacco prevention and education campaign — “Brought to you by addiction.” — a mass media and grassroots campaign that harnesses the realities of tobacco addiction for an audience age 12 to 17. Its launch, today, marks a new frontier in teen focused anti-smoking campaigns in Arizona that until now focused on the health impacts of smoking.    » read more »

ARLINGTON, Va. – The National Guard has enlisted two superstars to attract new members and remind those already serving what the Guard is all about through a new nationwide theater advertising campaign that debuts today.

The new “Warrior” campaign includes music from Kid Rock and features Dale Earnhardt Jr., the National Guard-sponsored NASCAR Sprint Cup driver.

Kid Rock poses with Army National Guard soldiers: He appeared after filming the "Warrior" video, which will premiere in more than 3,000 theatres around the country on Aug. 22. (Photo courtesy of the Army National Guard)    » read more »

More Than 500,000 Calls To Consumers On "Do Not Call" List

August 12, 2008 -- Harrisburg - Pennsylvania Attorney General Tom Corbett announced that consumer protection lawsuits have been filed against two business owners and their companies, who are accused of violating Pennsylvania's "Do Not Call" law and other consumer protection statutes.

The companies, based in Baltimore, Maryland, and State College, Pennsylvania, are accused of using illegal telephone solicitations to aggressively market mortgage products to consumers - including what Corbett alleges is the largest-ever systematic effort to violate the Do Not Call program since it was created in 2002.    » read more »

New Television, Print Highlight Unique Benefits of Traveling with the Platinum Card® from American Express

NEW YORK, July 02, 2008 -- Today, American Express announces the launch of its latest television spot featuring comedian and actress Tina Fey showcasing how American Express provides exclusive travel benefits for Platinum Card® members. The spot, part of its "Are you a Cardmember?®" brand campaign, takes place in an airport where Tina Fey has a chance encounter with Martin Scorsese who asks her to join him in the airport lounge. Tina's coach ticket to Paris does not provide access to the lounge and she's determined to find a way to get in.    » read more »

Online and On-the-Go

PARIS & SUNNYVALE, Calif., Jun 25, 2008 -- Publicis Groupe's VivaKi Nerve Center and Yahoo! Inc. (NASDAQ:YHOO) unveiled innovative technology initiatives designed to help Publicis Groupe's clients seize the important global opportunities in mobile advertising. The initiatives also aim to drive greater efficiency in the way advertising is bought and sold online.

As more leading brands go mobile, Yahoo! and Publicis Groupe's VivaKi plan to leverage Yahoo!'s mobile platform to help brands broaden their reach and more deeply engage mobile consumers with breakthrough advertising solutions. The two companies will also work to integrate Publicis' current media buying systems with Yahoo!'s Right Media Exchange, and with AMP! from Yahoo! when it is introduced.    » read more »

Advertising and Promotional Partners Include Dodge, Procter & Gamble, Target, CIROC Vodka, Ford, Coors, Pepsi, Verizon Wireless and Akademiks

NEW YORK, June 23, 2008 -- In support of this year's BET AWARDS, BET has announced unique marketing partnerships with several high-profile sponsors, including Dodge, Procter & Gamble, Target, CIROC Vodka, Ford, Coors, Pepsi, Verizon Wireless and street wear clothing brand Akademiks. In addition to being integrated into various elements of the show and its ancillary events, each partner will be featured in advertising spots during BET AWARDS '08, which will air live from Los Angeles' Shrine Auditorium on Tuesday, June 24 at 8:00 p.m.*    » read more »

60 Second Ad "Country I Love" to Air in 18 States

June, 2008 -- Chicago, IL - The Barack Obama campaign recently announced the release of its first television advertisement for the general election. The sixty second ad, entitled "Country I Love," will begin airing in eighteen states across the country tomorrow to highlight how our shared values have shaped Senator Obama's life.

In the spot, Senator Obama speaks to voters about the core values this nation was founded on and how they have guided him to work hard for his education, to bypass jobs on Wall Street to work as a community organizer, and to lead the fight for America's families and veterans as an Illinois and United States Senator.    » read more »

May 28, 2008 -- Oregon Attorney General Hardy Myers today announced a settlement reached with iMergent, Inc., and its subsidiary, Storesonline, Inc., both Delaware-based companies operating out of Utah, for alleged violations of Oregon's Unlawful Trade Practices Act. In an Assurance of Voluntary Compliance (AVC) filed in Marion County Circuit Court, the company agrees to comply with state consumer protection laws and resolve any future complaints.    » read more »

NY AG Cuomo Urges Consumers Victimized By Dell’s Deceptive Business Practices To File Complaints Online; Follows Court Decision Requiring Dell to Pay Restitution and Penalties for Negligent Customer Service, False Advertising, and Fraud

NEW YORK, NY (May 28, 2008) - New York Attorney General Cuomo today urged customers who were victimized by Dell’s deceptive and negligent business practices to file complaints at www.NYAGDELL.com, a website devoted exclusively to addressing consumer issues with Dell.    » read more »

Charges Next-G Communication, Inc. with delivering fewer calling minutes than advertised

May 23, 2008 -- AUSTIN – Texas Attorney General Greg Abbott today filed the state’s first legal enforcement action against a prepaid calling card company.

Advertising for Next-G’s prepaid calling cards

Court documents filed in Bexar County indicate Next-G Communication, Inc. produces, sells and distributes prepaid calling cards throughout Texas but consistently fails to deliver the number of minutes it advertises to customers.    » read more »