truTV

Turner Unveils TVinContext™, a Groundbreaking Ad System that will Link Scenes in Entertainment Programs with Related Content in Ads

5/13/2008 -- Turner Entertainment Networks – home of TNT, TBS and truTV – presented a bigger-than-ever programming lineup at a presentation for advertisers today in New York. Turner, which for the first time staged its Upfront event during the same week as broadcasters, also revealed a new advertising innovation called TVinContext™. The system promises to boost the power of TV ads by pairing them with related program content.

Highlights:
- Upfront Presentation Highlights Extensive Programming and Development Plans for Turner’s Three Ad-Supported Cable Networks: TNT, TBS and truTV    » read more »

January 08, 2008 -- The new truTV, which launched Jan. 1 to replace the former Court TV, got off to a strong start as the network enjoyed its best deliveries ever among adults 18-49, adults 25-54 and viewers in primetime, according to data from Nielsen Media Research. The network also scored outstanding Top 10 finishes among key adult and key male demos, as well as among viewers.    » read more »

October 29, 2007 -- The upcoming revamp of Court TV into truTV will feature a new tagline and a growing list of original series that are designed to target an audience of viewers who want first-person access to exciting, real-life stories.    » read more »